Day: April 17, 2015

A Discussion with Helen A. Buford, Executive Vice President, Denneen & Company

A Discussion with Helen A. Buford, Executive Vice President, Denneen & Company

1.       What advice do you have regarding effective assessment of a market?    There are many keys to conducting an effective market assessment. A lot of research and investigation is required to do the fundamentals properly – evaluating historic category trends, projecting future category growth (which can be a challenge if data is limited for niche […]