The decision of how to allocate media spend in a particular market can be a tricky one, as too little spend can have negative consequences for a brand — such as market share loss — while too much spend can lead to inefficiency and waste. Research by Millward Brown and ThinkVine has shown that while […]
Month: July 2015
Why “Connected Cars” Matter to Marketers
The “Connected Car” is a widely discussed and buzzworthy topic – however, it also happens to be a widely misunderstood and unclearly defined topic. Ask one person, and his definition of “Connected Car” might reference headline-grabbing stories about Google’s self-driving vehicles. Ask another person, and her definition might reference playing music from Pandora on her […]
