Procter & Gamble Chairman, President, and CEO A.G. Lafley is well known for creating the “Consumer is Boss” mantra in the early 2000s, galvanizing the organization behind it, and delivering almost a decade of year on year double digit growth. Not surprisingly, services and products that think of the consumer as their boss, leverage unique […]
Month: September 2015
Virtual Reality: The Future of Market Research?
Does qualitative market research need to be done in-person or can virtual research be the new norm? With advances in technology, traditional face-to-face research may become a thing of the past. Ten years ago, traveling to focus groups and conducting one-on-one interviews were standard in market research. Today, virtual research is being conducted via online […]
