Month: February 2016

Infographic: The 3 P’s of Generating Strategic Insights

Ben Cohen | Posted on February 17, 2016 |

This infographic is based on the Denneen & Company article: Strategic Insights Over Big Data.

2nd Annual Denneen & Company Super Bowl Advertising Review

Denneen Company | Posted on February 11, 2016 |

As a growth strategy consulting firm, Denneen & Company is fascinated by Super Bowl advertising, including the strategic decision to advertise during the big game and the potential business impact that communicating your message to over 100M engaged viewers can deliver. Rather than rank the exhaustive list of 63 ads, we focused on identifying the […]

SunTrust and the Super Bowl

Phil Ryan | Posted on February 11, 2016 |

*Please note that this was originally written the week prior to the Super Bowl and supplemented with the post-assessment comments following the game. View: SunTrust Super Bowl Ad Joining the ranks of perennial Super Bowl advertisers Budweiser, Coca-Cola, Snickers, Doritos, and a slew of automobile manufacturers this year will be SunTrust. According to Ad Age, the […]

Infographic: Three “Connected Car” Marketing Opportunities

Ben Cohen | Posted on February 8, 2016 |

This infographic is based on the Denneen & Company article, Why “Connected Cars” Matter to Marketers.

Infographic: Business Megatrends Through 2030

Ben Cohen | Posted on February 3, 2016 |

This infographic is based on the Denneen & Company article, Megatrends Through 2030 – And How To Position Your Business For Growth.