Day: June 28, 2016

The “Connected Car”: 3 Key Opportunities for Marketers

The “Connected Car”: 3 Key Opportunities for Marketers

The “Connected Car” is a widely discussed and buzzworthy topic – however, it also happens to be a widely misunderstood and unclearly defined topic. Ask one person, and his definition of “Connected Car” might reference headline-grabbing stories about Google’s self-driving vehicles. Ask another person, and her definition might reference playing music from Pandora on her […]