Day: February 8, 2017

Lincoln and Buick – Revitalizing Old Brands

Lincoln and Buick – Revitalizing Old Brands

The Lincoln and Buick brands have been making a concerted effort over the past couple of years to re-position and reinvigorate themselves in the eyes of U.S. car buyers.  However, in an automotive world cluttered with regular and luxury offerings across almost every possible vehicle type, it’s a significant challenge given the outdated equity baggage […]