Day: July 8, 2022

Leveraging Corporate Brands to Maximize Value

Leveraging Corporate Brands to Maximize Value

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales. General Mills places their Big G logo on every box of cereal it sells, and SC Johnson and Hasbro tag […]