As technology unlocks the ability to enable consumers to access many real-world services in the digital realm, companies are clamoring to become the new “Uber for X” – to deliver services to consumers demanding instant gratification. Venture capital investment in these start-ups has increased from $0.2B in 2009 to $2B in 2013, while on-demand economy […]
Jacob Romansky
The Second Machine Age
A massive wave of disruptive technological change is coming that will leave no industry unchanged. Presently, only ripples are evident. Soon, however, technological innovation will create monumental changes and those companies that are prepared to manage this change in a dynamic way will be able to ride the wave of change. Those that are not […]
View from the Trenches: Best Practices Research
Many organizations are interested in identifying best practices to help illuminate a path for growth. Often, the task is more complex, and sometimes even more treacherous, than it appears. If you’re not careful, best practices research can turn into a misguided odyssey into literature that ends up serving no useful purpose for the organization that […]
Consider On-Demand to Remain in Demand
As technology unlocks the ability to enable consumers to access many real-world services in the digital realm, companies are clamoring to become the new “Uber for X” – to deliver services to consumers demanding instant gratification. Venture capital investment in these start-ups has increased from $0.2B in 2009 to $2B in 2013, while on-demand economy […]
Going Dark Can Take You Out of the Black at the Flip of Switch
The decision of how to allocate media spend in a particular market can be a tricky one, as too little spend can have negative consequences for a brand — such as market share loss — while too much spend can lead to inefficiency and waste. Research by Millward Brown and ThinkVine has shown that while […]
Cog(nition) in The Machine
A massive wave of disruptive technological change is coming that will leave no industry unchanged. Presently, only ripples are evident. Soon, however, technological innovation will create monumental changes and those companies that are prepared to manage this change in a dynamic way will be able to ride the wave of change. Those that are not […]
The Execution of a Dying Brand
Recently Michael Jeffries, CEO of Abercrombie and Fitch since 1992, was forced out of the faltering retailer following 11 consecutive quarters of declining sales. Jeffries had been the driving force behind the revitalization of Abercrombie when he took the struggling company with fishing and hunting origins and repositioned it as the “it brand” for teen […]
