Phil Ryan

A Framework for Strategy Assessment

A Framework for Strategy Assessment

The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives worldwide, many business leaders made different strategic choices that ranged from identifying and capitalizing on new sources of value to merely finding ways to stay in business. As a very […]

Considering ALL Topline Growth Choices

Considering ALL Topline Growth Choices

As a consultant at Denneen & Company, a firm that focuses on growth strategy, not surprisingly, we have many conversations with clients on potential ways to grow. While our approach is to assess the entire enterprise, identify growth opportunities, and collaborate with clients to develop a clear, choiceful, and achievable paths to growth, we often […]

Building Blocks FOUR MORE Growth

Building Blocks FOUR MORE Growth

With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by former Proctor & Gamble CEO A.G. Lafley during my 11 years at P&G and served to focus the organization on the true boss that we were striving to serve and […]

Mr. Clean Mops Up Competition in Denneen & Company’s 3rd Annual Super Bowl Advertising Review

Mr. Clean Mops Up Competition in Denneen & Company’s 3rd Annual Super Bowl Advertising Review

Following the Patriots’ epic victory in Super Bowl LI (and the celebration parade that subsequently passed below our Boston office windows), Denneen & Company gathered to discuss and rate 2017’s Super Bowl advertisements.  Using a proprietary scoring methodology that attempts to account for an ad’s stopping power, emotive-ness, watch-ability and share-ability, as well as the […]

Lincoln and Buick – Revitalizing Old Brands

Lincoln and Buick – Revitalizing Old Brands

The Lincoln and Buick brands have been making a concerted effort over the past couple of years to re-position and reinvigorate themselves in the eyes of U.S. car buyers.  However, in an automotive world cluttered with regular and luxury offerings across almost every possible vehicle type, it’s a significant challenge given the outdated equity baggage […]

Lebron’s Lifetime Warranty with Nike

Lebron’s Lifetime Warranty with Nike

Nike recently announced that they had inked a lifetime sponsorship deal with LeBron James that some estimate could be worth as much as $400-$500 million (how’s that for lifetime value).  With shoe sales of Nike’s Jordan brand exceeding $2.6 billion in 2014 alone (per Forbes), this might actually be a wise investment, especially if James […]

How to get the most bang for your sports sponsorships bucks

How to get the most bang for your sports sponsorships bucks

According to IEG’s 2015 Sponsorship Spending Report, North American sponsorship spending is expected to exceed $21B in 2015 (+4% vs. 2014), with sports sponsorships accounting for 70% of that expenditure.  With so much riding on the business and brand building impact of these fixed costs, here are 6 tips to help get the most out […]

Why taxis are losing the battle against Uber

Why taxis are losing the battle against Uber

Former Procter & Gamble Chairman, President, and CEO A.G. Lafley is well known for creating the “Consumer is Boss” mantra in the early 2000s, galvanizing the organization behind it, and delivering almost a decade of year on year double digit growth.  Not surprisingly, services and products that think of the consumer as their boss, leverage […]

Claims aren’t all they claim to be!

Claims aren’t all they claim to be!

Maybe it’s all the Black Friday deals, the subsequent retail promotions intended to drive sales through the holidays, or perhaps City Sports’ up to 40% going out of business sale that I see every morning on my way to work that have me thinking about “up to” claims.  What are “up to” claims?  To me, […]

Tactics aren’t strategies, tactics NEED strategies

Tactics aren’t strategies, tactics NEED strategies

Good marketers have a true passion for the programs that they develop and deploy.  Seeing the TV spot you developed on air, the coupon you helped to create in the local circular, or the redesigned website finally go up can be highly satisfying, as can tracking what are hopefully the positive business results that these […]