Perspectives

Staying on top of the issues and keeping our clients informed.

Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.

How to Assess Marketing Effectiveness

As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a…

Use the on-demand economy to your advantage

As technology unlocks the ability to enable consumers to access many real-world services in the digital realm, companies are clamoring to become the new “Uber…

Lebron’s Lifetime Warranty with Nike

Nike recently announced that they had inked a lifetime sponsorship deal with LeBron James that some estimate could be worth as much as $400-$500 million…

Brands: Sell Your Soul

Recently, the messaging app LINE caught my eye – primarily based on the fact that it was featured as the number 14 company in Fast…