Perspectives

Staying on top of the issues and keeping our clients informed.

Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.

Reebok Marketing Q&A

Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company   For context,…

“One-way on the Hyperloop, please!”

Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will…

Why Do Strategic Planning At All?

Companies differ in their appetites for engaging in longer-term strategy development and planning. Some companies can be more process-driven and future-oriented whereas others can be…

Lincoln and Buick – Revitalizing Old Brands

The Lincoln and Buick brands have been making a concerted effort over the past couple of years to re-position and reinvigorate themselves in the eyes…

What is consumerism in healthcare?

What is consumerism in healthcare? There are so many interpretations out there. Is it Consumer Orientation? Shopping? Selecting providers based on cost? Consumer Experience? Consumer…

How to Assess Marketing Effectiveness

As strategic marketers, we recognize the integral ways that the marketing function drives business growth – from identifying the right target audience to developing a…

Use the on-demand economy to your advantage

As technology unlocks the ability to enable consumers to access many real-world services in the digital realm, companies are clamoring to become the new “Uber…