Capabilities
Capabilities built over 25 years.
Capturing opportunities.
Denneen & Company performs exhaustive research, rigorous analysis and thoughtful synthesis, moving beyond findings to the kind of true insights that help clients envision more ambitious futures, and create actionable roadmaps for getting there.

Charting your unique path.
No two companies can or should pursue the same path to optimal growth. That’s why we take a custom, collaborative approach, aligning our market-tested best practices and tools to your unique objectives, strengths, and challenges. While we apply proven frameworks, we never rely on off-the-shelf solutions to address your unique needs.
Through informed opportunity assessment and prioritization, we arrive at the kind of proprietary insights that can create a meaningful competitive advantage and inform a unique growth strategy.
Of all the opportunities in the marketplace, a select few offer your company the greatest growth potential.
Here’s how we can help you capture them:
Clarify your current state.
We conduct deep explorations into market share, consumer and customer perceptions, your position in the competitive landscape, and the profitability of your products and customers to help you gain greater clarity around your strengths, weaknesses and capabilities.


Envision your future state.
We leverage findings from numerous sources including:
- Customer and consumer needs
- Emerging market trends and drivers
- Market and industry analysis
- Geographic differences
Develop and execute your strategy.

Our industry experience.
- Healthcare
- Industrial Manufacturing
- Consumer / Retail
- Energy
- Financial
- Government & Non-profit
- Professional Services
- Private Equity
- Higher Education
- Pharma & Life Sciences
Our key capabilities.
Opportunity Assessment & Identification
Helping provide clarity around the position you currently command in the marketplace — and the one to capture.
- Market analysis
- Brand assessment
- White-space identification
- Due diligence
- Primary and secondary research
Our Capabilities in Action
Our key capabilities.
Insight Development
Denneen delivers true insight — not “findings” couched as “insights.”
Data extraction and findings from multiple sources:
- Benchmarking and case studies
- Industry best practices
- Business performance analysis
- Proprietary customer and consumer research
- Market, industry, and competitor assessment
- Client expertise
Synthesizing and analyzing all data and findings to arrive at meaningful, actionable insights
Our Capabilities in Action
Our key capabilities.
Enterprise Growth Strategy
Helping to establish a clear vision of where to play and how to win, and the steps to getting there.
- Go-to-market strategy
- Brand strategy
- Growth initiatives
- Financial modeling
- Inorganic platforms/M&A advisory
Our Capabilities in Action
Our key capabilities.
Models & Tools
Providing powerful planning and execution resources, from financial models to strategy playbooks.
- Market sizing models
- Financial scenarios
- Discrete choice models
- Creative briefs
- Brand guidelines
- Execution advisory
- Strategy playbooks
Our Capabilities in Action
A bolder vision — powered by broad expertise.
Experience in global markets.
We’ve helped global companies grow in numerous countries and across varying levels of market maturity. With this broad experience, we often already possess or know how to get to the kinds of insights you need as a global business.
