PERSPECTIVES

Staying on top of the issues and keeping our clients informed.

Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.

Phil Ryan

Building Blocks FOUR MORE Growth

With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by

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Ben Cohen

Reebok Marketing Q&A

Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company   For context,

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Ben Cohen

Why Do Strategic Planning At All?

Companies differ in their appetites for engaging in longer-term strategy development and planning. Some companies can be more process-driven and future-oriented whereas others can be

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Jane Alpers

What is consumerism in healthcare?

What is consumerism in healthcare? There are so many interpretations out there. Is it Consumer Orientation? Shopping? Selecting providers based on cost? Consumer Experience? Consumer

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Liz Magruder

Brands: Sell Your Soul

Recently, the messaging app LINE caught my eye – primarily based on the fact that it was featured as the number 14 company in Fast

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Jacob Romansky

The Second Machine Age

A massive wave of disruptive technological change is coming that will leave no industry unchanged. Presently, only ripples are evident. Soon, however, technological innovation will

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Jane Alpers

How Marketers Should See Marketing

In many companies today, marketing seems to have two meanings. Marketing means advertising, digital communications, social media, sponsorships – in short, communication to and engagement

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Denneen Company

Ronnie’s: Are You Lovin’ It?

Written by Chris Fan & Jacob Romansky Brand elasticity has its limitations, and McDonald’s might be stretching theirs beyond its zone of believability. McDonald’s has

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Phil Ryan

SunTrust and the Super Bowl

*Please note that this was originally written the week prior to the Super Bowl and supplemented with the post-assessment comments following the game. View: SunTrust Super

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Phil Ryan

Nike’s Deal of a Lifetime

Nike recently announced that they had inked a lifetime sponsorship deal with LeBron James that some estimate could be worth as much as $400-$500 million

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Liz Magruder

Wooing Millennials

Lately, it seems everything I read about brands is at least in part related to how they are rethinking their approach in order to better

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Chris Fan

A Healthier Strategy for CVS

In February 2014, CVS Caremark announced its decision to stop selling tobacco products at all of its 7,700 locations nationwide in an effort to better

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Jacob Romansky

Cog(nition) in The Machine

A massive wave of disruptive technological change is coming that will leave no industry unchanged. Presently, only ripples are evident. Soon, however, technological innovation will

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