Perspectives
Staying on top of the issues and keeping our clients informed.
Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.
Leveraging Corporate Brands to Maximize Value
Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs…
Google Pixel 6 and Planters Mixed Nuts Win Denneen’s 2022 Big Game Advertising Review
With various ties to Cincinnati in our professional backgrounds given that a few of us spent time Procter & Gamble headquarters, there was some slight…
Investing in Innovation to Weather Disruption
The pandemic forces us to rethink who we are as companies and individuals. As several surveys from leading institutions reveal, business leaders agree: >80% of…
A Framework for Strategy Assessment
The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives…
Strategy Adaptation in Turbulent Times
Amidst the unprecedented impact of Covid-19, we recognize that many of you are now faced with significant uncertainty, often requiring revisions, and in some cases,…
Considering ALL Topline Growth Choices
As a consultant at Denneen & Company, a firm that focuses on growth strategy, not surprisingly, we have many conversations with clients on potential ways…
Building Blocks FOUR MORE Growth
With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by…
Reebok Marketing Q&A
Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company For context,…
A More Strategic and Effective Approach to Organization Design
All companies that are growing, or repositioning for growth, must eventually consider the topic of organization design. The reason why is because organization design –…
How to Accelerate Growth by Better Defining “Where to Play”
Three critical elements of defining a growth strategy for your business are: “Where to go” (i.e. vision) “Where to play” (i.e. scope) “How to win”…
“One-way on the Hyperloop, please!”
Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will…
Why Do Strategic Planning At All?
Companies differ in their appetites for engaging in longer-term strategy development and planning. Some companies can be more process-driven and future-oriented whereas others can be…
