Perspectives

Staying on top of the issues and keeping our clients informed.

Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.

New Revenue Streams as a Path to Growth

In a 2021 study among over 1000 executives, McKinsey & Company found that these business leaders expected 50% of their company’s 2026 revenue to come…

Leveraging Corporate Brands to Maximize Value

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs…

Investing in Innovation to Weather Disruption

The pandemic forces us to rethink who we are as companies and individuals. As several surveys from leading institutions reveal, business leaders agree: >80% of…

A Framework for Strategy Assessment

The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives…

Strategy Adaptation in Turbulent Times

Amidst the unprecedented impact of Covid-19, we recognize that many of you are now faced with significant uncertainty, often requiring revisions, and in some cases,…

Considering ALL Topline Growth Choices

As a consultant at Denneen & Company, a firm that focuses on growth strategy, not surprisingly, we have many conversations with clients on potential ways…

Building Blocks FOUR MORE Growth

With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by…

Reebok Marketing Q&A

Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company   For context,…

“One-way on the Hyperloop, please!”

Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will…