Perspectives

Staying on top of the issues and keeping our clients informed.

Today’s business landscape is marked by ongoing disruption and emerging mega trends. Here are some of the issues and insights that have us thinking and discussing.

Strategy Adaptation in Turbulent Times

Amidst the unprecedented impact of Covid-19, we recognize that many of you are now faced with significant uncertainty, often requiring revisions, and in some cases,…

Considering ALL Topline Growth Choices

As a consultant at Denneen & Company, a firm that focuses on growth strategy, not surprisingly, we have many conversations with clients on potential ways…

Building Blocks FOUR MORE Growth

With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by…

Reebok Marketing Q&A

Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company   For context,…

“One-way on the Hyperloop, please!”

Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will…

Why Do Strategic Planning At All?

Companies differ in their appetites for engaging in longer-term strategy development and planning. Some companies can be more process-driven and future-oriented whereas others can be…

Lincoln and Buick – Revitalizing Old Brands

The Lincoln and Buick brands have been making a concerted effort over the past couple of years to re-position and reinvigorate themselves in the eyes…

What is consumerism in healthcare?

What is consumerism in healthcare? There are so many interpretations out there. Is it Consumer Orientation? Shopping? Selecting providers based on cost? Consumer Experience? Consumer…