For most marketing executives, the advertising agency relationship is focused on just one thing: producing advertising that will drive business growth. While this is, indeed, the ultimate deliverable, there is a lot more to agency performance than delivering breakthrough creative and integrated media plans. First and foremost, agencies are service firms. They need to provide […]
Month: January 2015
Ford F-150 & CES: Strategy or Execution Gone Awry?
If you weren’t lucky enough to travel to January’s International Consumer Electronics Show (CES) in Las Vegas, the various internet-based slideshow wrap-ups can be a helpful starting point to catch a glimpse of the future. Perusing these and the associated commentary, it was clear that the 2015 show was, as CNET reported, “a stunning CES […]
