Month: January 2015

Ten Ways to Get Optimal Performance from Your Advertising Agency

Ten Ways to Get Optimal Performance from Your Advertising Agency

For most marketing executives, the advertising agency relationship is focused on just one thing: producing advertising that will drive business growth. While this is, indeed, the ultimate deliverable, there is a lot more to agency performance than delivering breakthrough creative and integrated media plans. First and foremost, agencies are service firms. They need to provide […]

Ford F-150 & CES: Strategy or Execution Gone Awry?

Ford F-150 & CES: Strategy or Execution Gone Awry?

If you weren’t lucky enough to travel to January’s International Consumer Electronics Show (CES) in Las Vegas, the various internet-based slideshow wrap-ups can be a helpful starting point to catch a glimpse of the future. Perusing these and the associated commentary, it was clear that the 2015 show was, as CNET reported, “a stunning CES […]