Chapter 2 Recap Welcome back to the Growth Strategy Series. In our last chapter, we discussed mobilization and the strategy readiness phase for growth strategy development – what to expect, who to include, and how to keep people motivated and on-track. Key takeaways are as follows: Strategy development is a significant time commitment. Start by […]
Month: April 2023
Google Pixel wins again in Denneen & Company’s 2023 Big Game Advertising Review
As is our annual tradition at Denneen & Company, following the Big Game, the team gathered to review and evaluate a select number of advertisements. Using a proprietary methodology that factors in, among other elements, the viewer’s general gut reaction, the ad’s stopping power, overall persuasiveness, brand building, and ultimately, its ability to drive purchase, […]
