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Chapter 5 Recap Welcome to the final chapter of the growth strategy series. In our last chapter, we discussed strategy quantification, including team composition, roles and responsibilities, and best practices when identifying and quantifying the underlying strategic initiatives supporting each imperative. Key takeaways are as follows: Be sure to dedicate enough time to brainstorming, evaluating, […]

Chapter 4 Recap Welcome back to the growth strategy series. In our last chapter, we discussed how to develop and articulate a growth strategy at a high-level. It covers the development of brutal truths, as well as key elements of a well-articulated strategy such as a purpose, vision, financial objective, strategic imperatives, and enablers. Key […]

Chapter 3 Recap Welcome back to the growth strategy series. In our last chapter, we discussed the insights generation phase of growth strategy development. Key takeaways are as follows: Insights are not findings and observations. They are the result of careful analysis and often a combination and synthesis of various facts and data points. The […]

Chapter 2 Recap Welcome back to the Growth Strategy Series. In our last chapter, we discussed mobilization and the strategy readiness phase for growth strategy development – what to expect, who to include, and how to keep people motivated and on-track. Key takeaways are as follows: Strategy development is a significant time commitment. Start by […]

As is our annual tradition at Denneen & Company, following the Big Game, the team gathered to review and evaluate a select number of advertisements. Using a proprietary methodology that factors in, among other elements, the viewer’s general gut reaction, the ad’s stopping power, overall persuasiveness, brand building, and ultimately, its ability to drive purchase, […]

Chapter 1 Recap Welcome back to the Growth Strategy Series. In our last chapter, we discussed the importance of periodic assessments of company strategy. Key takeaways are as follows: All companies should dedicate part of their standard operating cycle to strategy assessment and evaluation Sometimes there are clear and visible signs, but subtle cultural and […]

Growth Strategy Series Introduction Welcome to Denneen & Company’s growth strategy series! For more than 29 years, Denneen & Company has helped leading companies devise pragmatic, actionable strategies to achieve their growth objectives. We provide value for clients across numerous B2B and B2C industries in a variety of ways including comprehensive end-to-end strategy projects, market […]

In a 2021 study among over 1000 executives, McKinsey & Company found that these business leaders expected 50% of their company’s 2026 revenue to come from products, services, or businesses that had yet to be created. Additionally, the study found that only 62% of these companies were prioritizing new business building to generate or access […]

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales. General Mills places their Big G logo on every box of cereal it sells, and SC Johnson and Hasbro tag […]

With various ties to Cincinnati in our professional backgrounds given that a few of us spent time Procter & Gamble headquarters, there was some slight disappointment with the Bengals narrow loss to the Rams. However, following the big game, the team at Denneen pivoted to our annual advertising review. Using a proprietary scoring methodology outlined […]