Category: Uncategorized

Leveraging Corporate Brands to Maximize Value

Leveraging Corporate Brands to Maximize Value

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales. General Mills places their Big G logo on every box of cereal it sells, and SC Johnson and Hasbro tag […]

Google Pixel 6 and Planters Mixed Nuts Win Denneen’s 2022 Big Game Advertising Review

Google Pixel 6 and Planters Mixed Nuts Win Denneen’s 2022 Big Game Advertising Review

With various ties to Cincinnati in our professional backgrounds given that a few of us spent time Procter & Gamble headquarters, there was some slight disappointment with the Bengals narrow loss to the Rams. However, following the big game, the team at Denneen pivoted to our annual advertising review. Using a proprietary scoring methodology outlined […]

Investing in Innovation to Weather Disruption

Investing in Innovation to Weather Disruption

The pandemic forces us to rethink who we are as companies and individuals. As several surveys from leading institutions reveal, business leaders agree: >80% of executives believe COVID-19 will fundamentally change the way we do business over the coming years. Organizational leaders have largely adapted thus far by refocusing their efforts on strategic imperatives they […]

A Framework for Strategy Assessment

A Framework for Strategy Assessment

The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives worldwide, many business leaders made different strategic choices that ranged from identifying and capitalizing on new sources of value to merely finding ways to stay in business. As a very […]

Megatrends Through 2030 – And How to Position Your Business For Growth

Megatrends Through 2030 – And How to Position Your Business For Growth

Megatrends – global, sustained, macro forces spread over long periods of time – are by their very definition “out there.” And for that reason, they are rightfully challenging for many companies to consider in their strategy development and business planning. First, there is no single, definitive source for megatrend identification and analysis. Instead there are […]