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Chapter 2 Recap Welcome back to the Growth Strategy Series. In our last chapter, we discussed mobilization and the strategy readiness phase for growth strategy development – what to expect, who to include, and how to keep people motivated and on-track. Key takeaways are as follows: Strategy development is a significant time commitment. Start by […]

As is our annual tradition at Denneen & Company, following the Big Game, the team gathered to review and evaluate a select number of advertisements. Using a proprietary methodology that factors in, among other elements, the viewer’s general gut reaction, the ad’s stopping power, overall persuasiveness, brand building, and ultimately, its ability to drive purchase, […]

Chapter 1 Recap Welcome back to the Growth Strategy Series. In our last chapter, we discussed the importance of periodic assessments of company strategy. Key takeaways are as follows: All companies should dedicate part of their standard operating cycle to strategy assessment and evaluation Sometimes there are clear and visible signs, but subtle cultural and […]

Growth Strategy Series Introduction Welcome to Denneen & Company’s growth strategy series! For more than 29 years, Denneen & Company has helped leading companies devise pragmatic, actionable strategies to achieve their growth objectives. We provide value for clients across numerous B2B and B2C industries in a variety of ways including comprehensive end-to-end strategy projects, market […]

In a 2021 study among over 1000 executives, McKinsey & Company found that these business leaders expected 50% of their company’s 2026 revenue to come from products, services, or businesses that had yet to be created. Additionally, the study found that only 62% of these companies were prioritizing new business building to generate or access […]

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales. General Mills places their Big G logo on every box of cereal it sells, and SC Johnson and Hasbro tag […]

With various ties to Cincinnati in our professional backgrounds given that a few of us spent time Procter & Gamble headquarters, there was some slight disappointment with the Bengals narrow loss to the Rams. However, following the big game, the team at Denneen pivoted to our annual advertising review. Using a proprietary scoring methodology outlined […]

The pandemic forces us to rethink who we are as companies and individuals. As several surveys from leading institutions reveal, business leaders agree: >80% of executives believe COVID-19 will fundamentally change the way we do business over the coming years. Organizational leaders have largely adapted thus far by refocusing their efforts on strategic imperatives they […]

The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives worldwide, many business leaders made different strategic choices that ranged from identifying and capitalizing on new sources of value to merely finding ways to stay in business. As a very […]