Megatrends – global, sustained, macro forces spread over long periods of time – are by their very definition “out there.” And for that reason, they are rightfully challenging for many companies to consider in their strategy development and business planning. First, there is no single, definitive source for megatrend identification and analysis. Instead there are […]
Month: September 2016
Use the on-demand economy to your advantage
As technology unlocks the ability to enable consumers to access many real-world services in the digital realm, companies are clamoring to become the new “Uber for X” – to deliver services to consumers demanding instant gratification. Venture capital investment in these start-ups has increased from $0.2B in 2009 to $2B in 2013, while on-demand economy […]
Lebron’s Lifetime Warranty with Nike
Nike recently announced that they had inked a lifetime sponsorship deal with LeBron James that some estimate could be worth as much as $400-$500 million (how’s that for lifetime value). With shoe sales of Nike’s Jordan brand exceeding $2.6 billion in 2014 alone (per Forbes), this might actually be a wise investment, especially if James […]
Name-droppers? Why Nike, Starbucks and Target may be doing it
I am wondering why major consumer brands lose their names, leaving their brand icons to serve as their entire visual identity? Last week, I drove past a new Target store built into a tight little urban area near Fenway Park that is being rejuvenated with posh, high-rise residences. I knew it was Target because of […]
