Under Armour’s success: image, attitude and execution The US athletic apparel and footwear industry is tough, gritty, fierce and competitive, a reflection of many of its consumers. For the past fifteen years or so, the industry has been dominated by Nike and Adidas. However, Under Armour has recently surpassed Adidas to become the second largest […]
Month: May 2015
Strengthening the “Theory of Change” Approach for Non-Profits
In the past decade, the “Theory of Change” (or “Logic Model”) methodology and framework – mapping backwards from an organization’s desired outcomes to the specific resources and programming that will drive those outcomes – has gained significant traction with non-profits and other mission-driven organizations. And for good reason. The “Theory of Change” approach – created […]
Cog(nition) in The Machine
A massive wave of disruptive technological change is coming that will leave no industry unchanged. Presently, only ripples are evident. Soon, however, technological innovation will create monumental changes and those companies that are prepared to manage this change in a dynamic way will be able to ride the wave of change. Those that are not […]
Leading Strategy Development
I was recently asked by the New England Society for Healthcare Strategy to host a webinar on the tools that every strategist should have in their toolkit. For part one of the webinar, I dusted off my Michael Porter books from the 1980s and rediscovered his “Five Forces Analysis” and “Competitive Analysis.” I then presented […]
