Amidst the unprecedented impact of Covid-19, we recognize that many of you are now faced with significant uncertainty, often requiring revisions, and in some cases, wholesale changes, to your goals and strategic choices. To help guide your path forward, we developed a new white paper: ‘Strategy Adaptation in Turbulent Times’. We hope that you find […]
Category: Business Fundamentals
Considering ALL Topline Growth Choices
As a consultant at Denneen & Company, a firm that focuses on growth strategy, not surprisingly, we have many conversations with clients on potential ways to grow. While our approach is to assess the entire enterprise, identify growth opportunities, and collaborate with clients to develop a clear, choiceful, and achievable paths to growth, we often […]
Building Blocks FOUR MORE Growth
With a background in consumer-packaged goods brand management and marketing, I am strongly biased towards a “consumer is boss” philosophy. This phrase was coined by former Proctor & Gamble CEO A.G. Lafley during my 11 years at P&G and served to focus the organization on the true boss that we were striving to serve and […]
Reebok Marketing Q&A
Q&A with David Oksman, Reebok’s Head of Global Strategic Communications and U.S. Activation Interviewed by Ben Cohen, Vice President, Denneen & Company For context, can you help us understand your background? My career began in Ecommerce Marketing for Staples, focusing on all elements of performance-driven digital channels. I had the opportunity to drive creative […]
A More Strategic and Effective Approach to Organization Design
All companies that are growing, or repositioning for growth, must eventually consider the topic of organization design. The reason why is because organization design – literally how people and work are organized and held accountable – is a critical platform for enabling and fulfilling a company’s over-arching business strategy and vision for growth. To be […]
How to Accelerate Growth by Better Defining “Where to Play”
Three critical elements of defining a growth strategy for your business are: “Where to go” (i.e. vision) “Where to play” (i.e. scope) “How to win” (i.e. competitive advantages) “Where to play” is especially important – and challenging for companies – as it requires prioritizing the key geographies, categories, and end markets that are in scope […]
“One-way on the Hyperloop, please!”
Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will levitate and move “pods” at speeds of up to 760 mph. The proposed cost of a ticket down the West Coast? Twenty dollars. To some, that price will certainly sound […]
Why Do Strategic Planning At All?
Companies differ in their appetites for engaging in longer-term strategy development and planning. Some companies can be more process-driven and future-oriented whereas others can be more independent and entrepreneurial. That spectrum is normal. To that end, it is not uncommon for executives to question the value of conducting a longer-term strategy process at all – […]
How to Develop a More Effective B2B Customer Segmentation
Segmentation is one of the most important tools in a marketer’s toolkit, enabling marketers and their organizations to identify and target the most relevant and valuable parts of the market. A well-designed segmentation can become a source of competitive advantage, and a cornerstone for building a brand and a business. Since its formal introduction in […]
What is consumerism in healthcare?
What is consumerism in healthcare? There are so many interpretations out there. Is it Consumer Orientation? Shopping? Selecting providers based on cost? Consumer Experience? Consumer Engagement in their own care? To me it’s about winning new patients and retaining existing patients. As health systems trudge toward full vertical integration to deliver on population health, they […]
