A key job of strategic marketers is to be on constant look out for changes in their consumers and their markets. But most of us don’t have this on the top of our priority lists of things to do. Most of us analyze our markets and develop our strategic plans for driving growth under the […]
Month: October 2015
eSports: Out of the Basement to the Main Stage
On Sunday, August 23, a sporting event the magnitude of a Rangers or Knicks Game 7 took place in New York City. Thousands packed a sold-out Madison Square Garden, while hundreds of thousands more watched the live stream across the world. A large, passionately-engaged global audience of mostly younger well-off men…but just a few leading […]
Megatrends Through 2030 – And How to Position Your Business For Growth
Megatrends – global, sustained, macro forces spread over long periods of time – are by their very definition “out there.” And for that reason, they are rightfully challenging for many companies to consider in their strategy development and business planning. First, there is no single, definitive source for megatrend identification and analysis. Instead there are […]
Sibling Rivalry Applied to Portfolio Management
In my experience, one of the hardest challenges for marketers working within or overseeing a portfolio of brands in the same category is being truly comfortable making choices around differentiation. Typically, the internal team can quickly tell you that brand #1 is for “Healthy Heather,” who knows vitamins are critical, and that brand #2 is […]
