Day: March 24, 2015

Coca-Cola has a new portfolio branding strategy. Will it work?

Coca-Cola has a new portfolio branding strategy. Will it work?

Citing the goal to have more than 50% of sales eventually coming from their lower and no calorie versions, Coca-Cola Great Britain recently announced that they are rebranding their portfolio to better unify the Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke brands.  In an effort to help consumers choose the right Coke for them, […]