Day: June 22, 2015

According to IEG’s 2015 Sponsorship Spending Report, North American sponsorship spending is expected to exceed $21B in 2015 (+4% vs. 2014), with sports sponsorships accounting for 70% of that expenditure.  With so much riding on the business and brand building impact of these fixed costs, here are 6 tips to help get the most out […]