Day: August 24, 2015

How the Mattress Industry Was Caught Sleeping

How the Mattress Industry Was Caught Sleeping

The online mattress company Casper is altering the landscape of its mature industry by employing an innovative business model and strong marketing fundamentals. Certain consumers are now comfortable with making the big ticket purchase of a mattress online with minimal physical contact with the product, a giant step away from the typical “try before you […]