Day: August 26, 2015

Is that a Strategy or a Tactic?

Is that a Strategy or a Tactic?

Good marketers have a true passion for the programs that they develop and deploy.  Seeing the TV spot you developed on air, the coupon you helped to create in the local circular, or the redesigned website finally go up can be highly satisfying, as can tracking what are hopefully the positive business results that these […]