As a growth strategy consulting firm, Denneen & Company is fascinated by Super Bowl advertising, including the strategic decision to advertise during the big game and the potential business impact that communicating your message to over 100M engaged viewers can deliver. Rather than rank the exhaustive list of 63 ads, we focused on identifying the […]
Day: February 11, 2016
SunTrust and the Super Bowl
*Please note that this was originally written the week prior to the Super Bowl and supplemented with the post-assessment comments following the game. View: SunTrust Super Bowl Ad Joining the ranks of perennial Super Bowl advertisers Budweiser, Coca-Cola, Snickers, Doritos, and a slew of automobile manufacturers this year will be SunTrust. According to Ad Age, the […]
