Day: May 13, 2016

Ronnie’s: Are You Lovin’ It?

Ronnie’s: Are You Lovin’ It?

Written by Chris Fan & Jacob Romansky Brand elasticity has its limitations, and McDonald’s might be stretching theirs beyond its zone of believability. McDonald’s has introduced a number of changes in its international stores that indicate a departure from its traditional brand positioning. In the UK, it launched a pilot program to introduce its new […]