Day: July 12, 2016

How did she do it? Taylor Swift and brand growth

How did she do it? Taylor Swift and brand growth

It appears there’s a bit of a (pardon the pun) Tidal wave bearing down on the music industry these days and everyone is scrambling for the lifeline that is Taylor Swift. From the star-studded launch of Jay Z’s $56 million dollar music-streaming acquisition Tidal, to the legislative debate over radio royalties, to the rumors swirling […]