Day: August 2, 2016

Big Data isn’t enough on its own, you need strategic insights

Big Data isn’t enough on its own, you need strategic insights

 We now live in an era of Big Data, and like most strategists and marketers, I welcome more data and information regarding the market, customers, and consumers. But those data on their own are not enough to drive sustainable growth in a business – and neither are the high-level summary findings that typically come from […]