This infographic is based on the Denneen & Company article, Why “Connected Cars” Matter to Marketers.
Ben Cohen
Infographic: Business Megatrends Through 2030
This infographic is based on the Denneen & Company article, Megatrends Through 2030 – And How To Position Your Business For Growth.
Infographic: Designing Effective KPIs
This infographic is based on the Denneen & Company article, Designing Effective KPIs.
Marketing Metrics to Drive Business Growth
It is estimated that more than a trillion dollars are spent each year through marketing activities – and that between 15% and 30% of those dollars are “wasted.”1 That’s right – wasted. Understandably, senior marketing leaders are under increasing scrutiny and pressure to prove the value of their marketing investments – however two of three […]
Brand Strategy for Professional Services Firms: It’s Not About You
If I could give only two pieces of brand strategy advice to professional services firms, they would be the following: Identify the customer segment(s) that you can serve better than your competition; Focus your brand strategy on a benefit you provide to those customers, not your own capabilities. 1: Identify the customer segment(s) that you […]
Megatrends Through 2030 – And How to Position Your Business For Growth
Megatrends – global, sustained, macro forces spread over long periods of time – are by their very definition “out there.” And for that reason, they are rightfully challenging for many companies to consider in their strategy development and business planning. First, there is no single, definitive source for megatrend identification and analysis. Instead there are […]
Strategic Insights Over Big Data
We now live in an era of Big Data, and like most strategists and marketers, I welcome more data and information regarding the market, customers, and consumers. But those data on their own are not enough to drive sustainable growth in a business – and neither are the high-level summary findings that typically come from […]
Strategy Essentials: Enterprise, Brand, and Marketing
It is not uncommon in business to hear, “We need a strategy” or “We need to update our strategy.” And by “strategy,” people are usually referring to a clear, over-arching statement of the choices a company is making regarding why, how, and where to use its limited resources. That strategy is what should be guiding […]
Why “Connected Cars” Matter to Marketers
The “Connected Car” is a widely discussed and buzzworthy topic – however, it also happens to be a widely misunderstood and unclearly defined topic. Ask one person, and his definition of “Connected Car” might reference headline-grabbing stories about Google’s self-driving vehicles. Ask another person, and her definition might reference playing music from Pandora on her […]
Four Ways to Make Keurig Kold a Success
For more than a year, excitement has been building around Keurig Green Mountain’s upcoming cold beverage platform, Keurig Kold. The new appliance promises “fresh-made” cold servings of favorite brands or “new discoveries.” The expectations have been high for two reasons: first, Keurig’s success in revolutionizing hot beverage brewing; and second, Keurig’s strategic partnerships with cold […]
