I was recently asked by the New England Society for Healthcare Strategy to host a webinar on the tools that every strategist should have in their toolkit. For part one of the webinar, I dusted off my Michael Porter books from the 1980s and rediscovered his “Five Forces Analysis” and “Competitive Analysis.” I then presented […]
Jane Alpers
A Marketer’s view of Simon Sinek’s Golden Circle
Simon Sinek, the Rand Corporation consultant and leadership guru, gave his original Golden Circle Ted Talk in 2009, and it continues to be one of the most viewed over the past 5+ years. I like it and yet am somewhat skeptical about whether The Golden Circle tells us anything new. Sinek’s Golden Circle is simply […]
How to Know Whether Your Brand Needs Help
Brands are just like any asset deployed over an extended period of time. Every so often, they need to be tuned up to ensure continued optimal productivity. Yet, with the exception of traumatic events – like a steep drop in sales or discontinuation by a major retailer – brands typically don’t cry out for attention. […]
