Category: Best Practices

1.       What advice do you have regarding effective assessment of a market? There are many keys to conducting an effective market assessment. A lot of research and investigation is required to do the fundamentals properly – evaluating historic category trends, projecting future category growth (which can be a challenge if data is limited for niche or […]

Strategic planning is a business activity that has major implications for an organization’s growth, given that it is the bridge between an organization’s high-level business strategy (e.g. vision, mission, over-arching strategy) and its annual financial planning activities. Without it, an organization is at risk of under-delivering on its vision and growth potential, as well as […]

  This infographic is based on the Denneen & Company article: The Guiding Principles of Effective Strategic Planning.    

For companies and brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in a new category. Or a restaurant chain that is eyeing a new geography. Or a brick-and-mortar retailer that is thinking about selling its goods online. All of these companies are considering […]

This infographic is based on the Denneen & Company article, Megatrends Through 2030 – And How To Position Your Business For Growth.

This infographic is based on the Denneen & Company article, Designing Effective KPIs.