Written by Chris Fan & Jacob Romansky Brand elasticity has its limitations, and McDonald’s might be stretching theirs beyond its zone of believability. McDonald’s has introduced a number of changes in its international stores that indicate a departure from its traditional brand positioning. In the UK, it launched a pilot program to introduce its new […]
Category: Brand Strategy
My Favorite Ad Right Now – Apple and Cookie Monster
Even though consumers, including me, are watching less ads on TV, there are always a few that make me stop automatically jumping ahead in multiples of :30 in order to continue watching without the interruption of commercials. Most recently, I found myself drawn into a :60 spot from Apple (watch it here) who brilliantly uses […]
Infographic: Guiding Principles of Effective Strategic Planning
This infographic is based on the Denneen & Company article: The Guiding Principles of Effective Strategic Planning.
Infographic: 5 Tips to Get the Most Out of Your Sports Sponsorship
This infographic is based on the Denneen & Company article: 6 Tips to Get the Most Out of Your Sports Sponsorship.
How to Grow By Diversifying Your Business
For companies and brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in a new category. Or a restaurant chain that is eyeing a new geography. Or a brick-and-mortar retailer that is thinking about selling its goods online. All of these companies are considering […]
2nd Annual Denneen & Company Super Bowl Advertising Review
As a growth strategy consulting firm, Denneen & Company is fascinated by Super Bowl advertising, including the strategic decision to advertise during the big game and the potential business impact that communicating your message to over 100M engaged viewers can deliver. Rather than rank the exhaustive list of 63 ads, we focused on identifying the […]
SunTrust and the Super Bowl
*Please note that this was originally written the week prior to the Super Bowl and supplemented with the post-assessment comments following the game. View: SunTrust Super Bowl Ad Joining the ranks of perennial Super Bowl advertisers Budweiser, Coca-Cola, Snickers, Doritos, and a slew of automobile manufacturers this year will be SunTrust. According to Ad Age, the […]
Infographic: Three “Connected Car” Marketing Opportunities
This infographic is based on the Denneen & Company article, Why “Connected Cars” Matter to Marketers.
Infographic: Business Megatrends Through 2030
This infographic is based on the Denneen & Company article, Megatrends Through 2030 – And How To Position Your Business For Growth.
Infographic: Designing Effective KPIs
This infographic is based on the Denneen & Company article, Designing Effective KPIs.
