Key Performance Indicators (KPIs) are a critically important business tool. Not only are they an integral part of operationalizing a business’ strategy, but they also enable sound decision-making by Senior Leadership. Unfortunately, KPIs are often designed poorly, making them misused and misunderstood. We encourage you to minimize the negative impact of ineffective KPIs, and instead […]
Category: Business Fundamentals
How to Know Whether Your Brand Needs Help
Brands are just like any asset deployed over an extended period of time. Every so often, they need to be tuned up to ensure continued optimal productivity. Yet, with the exception of traumatic events – like a steep drop in sales or discontinuation by a major retailer – brands typically don’t cry out for attention. […]
