Day: April 14, 2015

The Execution of a Dying Brand

The Execution of a Dying Brand

Recently Michael Jeffries, CEO of Abercrombie and Fitch since 1992, was forced out of the faltering retailer following 11 consecutive quarters of declining sales. Jeffries had been the driving force behind the revitalization of Abercrombie when he took the struggling company with fishing and hunting origins and repositioned it as the “it brand” for teen […]