Day: September 1, 2015

Virtual Reality: The Future of Market Research?

Virtual Reality: The Future of Market Research?

Does qualitative market research need to be done in-person or can virtual research be the new norm? With advances in technology, traditional face-to-face research may become a thing of the past. Ten years ago, traveling to focus groups and conducting one-on-one interviews were standard in market research. Today, virtual research is being conducted via online […]