For years, the traditional health club/gym has been the only option for those seeking in-door health and fitness activities. The traditional health club model consists of attracting as many members as possible by offering everything to everyone, a “one stop shop” for all types of fitness activities, including cardio equipment, weight training, fitness classes, and […]
Annalisa Tammaro
What virtual reality means for the future of market research
Does qualitative market research need to be done in-person or can virtual research be the new norm? With advances in technology, traditional face-to-face research may become a thing of the past. Ten years ago, traveling to focus groups and conducting one-on-one interviews were standard in market research. Today, virtual research is being conducted via online […]
Virtual Reality: The Future of Market Research?
Does qualitative market research need to be done in-person or can virtual research be the new norm? With advances in technology, traditional face-to-face research may become a thing of the past. Ten years ago, traveling to focus groups and conducting one-on-one interviews were standard in market research. Today, virtual research is being conducted via online […]
Is the traditional health club/gym model at risk?
For years, the traditional health club/gym has been the only option for those seeking in-door health and fitness activities. The traditional health club model consists of attracting as many members as possible by offering everything to everyone, a “one stop shop” for all types of fitness activities, including cardio equipment, weight training, fitness classes, and […]
