Day: July 6, 2016

What virtual reality means for the future of market research

What virtual reality means for the future of market research

Does qualitative market research need to be done in-person or can virtual research be the new norm? With advances in technology, traditional face-to-face research may become a thing of the past. Ten years ago, traveling to focus groups and conducting one-on-one interviews were standard in market research. Today, virtual research is being conducted via online […]