According to IEG’s 2015 Sponsorship Spending Report, North American sponsorship spending is expected to exceed $21B in 2015 (+4% vs. 2014), with sports sponsorships accounting for 70% of that expenditure. With so much riding on the business and brand building impact of these fixed costs, here are 6 tips to help get the most out […]
Phil Ryan
Why taxis are losing the battle against Uber
Former Procter & Gamble Chairman, President, and CEO A.G. Lafley is well known for creating the “Consumer is Boss” mantra in the early 2000s, galvanizing the organization behind it, and delivering almost a decade of year on year double digit growth. Not surprisingly, services and products that think of the consumer as their boss, leverage […]
Claims aren’t all they claim to be!
Maybe it’s all the Black Friday deals, the subsequent retail promotions intended to drive sales through the holidays, or perhaps City Sports’ up to 40% going out of business sale that I see every morning on my way to work that have me thinking about “up to” claims. What are “up to” claims? To me, […]
Tactics aren’t strategies, tactics NEED strategies
Good marketers have a true passion for the programs that they develop and deploy. Seeing the TV spot you developed on air, the coupon you helped to create in the local circular, or the redesigned website finally go up can be highly satisfying, as can tracking what are hopefully the positive business results that these […]
My Favorite Ad Right Now – Apple and Cookie Monster
Even though consumers, including me, are watching less ads on TV, there are always a few that make me stop automatically jumping ahead in multiples of :30 in order to continue watching without the interruption of commercials. Most recently, I found myself drawn into a :60 spot from Apple (watch it here) who brilliantly uses […]
Infographic: 5 Tips to Get the Most Out of Your Sports Sponsorship
This infographic is based on the Denneen & Company article: 6 Tips to Get the Most Out of Your Sports Sponsorship.
SunTrust and the Super Bowl
*Please note that this was originally written the week prior to the Super Bowl and supplemented with the post-assessment comments following the game. View: SunTrust Super Bowl Ad Joining the ranks of perennial Super Bowl advertisers Budweiser, Coca-Cola, Snickers, Doritos, and a slew of automobile manufacturers this year will be SunTrust. According to Ad Age, the […]
Up to 100% of people who read this will learn something about claims
Maybe it’s all the Black Friday deals, the subsequent retail promotions intended to drive sales through the holidays, or perhaps City Sports’ up to 40% going out of business sale that I see every morning on my way to work that have me thinking about “up to” claims. What are “up to” claims? To me, […]
Nike’s Deal of a Lifetime
Nike recently announced that they had inked a lifetime sponsorship deal with LeBron James that some estimate could be worth as much as $400-$500 million (how’s that for lifetime value). With shoe sales of Nike’s Jordan brand exceeding $2.6 billion in 2014 alone (per Forbes), this might actually be a wise investment, especially if James […]
Volkswagen’s Crisis – What Should They Do?
Just days after I had leased a new Volkswagen Passat (my second Passat lease), the news emerged that Volkswagen had intentionally programmed many of their diesel engines to comply with emissions standards only when tested. The rest of the time, these engines were found to be producing 10-40x the emissions limit. While it was initially […]
