Procter & Gamble Chairman, President, and CEO A.G. Lafley is well known for creating the “Consumer is Boss” mantra in the early 2000s, galvanizing the organization behind it, and delivering almost a decade of year on year double digit growth. Not surprisingly, services and products that think of the consumer as their boss, leverage unique […]
Phil Ryan
Is that a Strategy or a Tactic?
Good marketers have a true passion for the programs that they develop and deploy. Seeing the TV spot you developed on air, the coupon you helped to create in the local circular, or the redesigned website finally go up can be highly satisfying, as can tracking what are hopefully the positive business results that these […]
6 Tips to Get the Most Out of Your Sports Sponsorships
According to IEG’s 2015 Sponsorship Spending Report, North American sponsorship spending is expected to exceed $21B in 2015 (+4% vs. 2014), with sports sponsorships accounting for 70% of that expenditure. With so much riding on the business and brand building impact of these fixed costs, here are 6 tips to help get the most out […]
The power of music in advertising: Delta Airlines utilizes great music to make a highly engaging spot
Engaging drama, brand beauty shots, a clear and compelling benefit, and heart/mind opening messages can all contribute to making an ad that resonates with consumers, elicits high brand recall, and drives purchase intent. However, given the increased clutter across every communication platform, and the consumer’s ability to more easily skip over ads, creating a message […]
Coca-Cola has a new portfolio branding strategy. Will it work?
Citing the goal to have more than 50% of sales eventually coming from their lower and no calorie versions, Coca-Cola Great Britain recently announced that they are rebranding their portfolio to better unify the Coca-Cola, Coca-Cola Life, Coca-Cola Zero, and Diet Coke brands. In an effort to help consumers choose the right Coke for them, […]
Corporate & Portfolio Brands: Would you stay at a Kimpton Intercontinental?
As a Senior Consultant at Denneen and Company, and a frequent traveler, I can’t say I was enthusiastic about Intercontinental Hotels Group’s (IHG) recent announcement that they were acquiring Kimpton Hotels and Restaurants. Established in 1981, Kimpton has built an independent chain of stylish and quirky hotels that, in my opinion, offer a unique experience […]
