Good marketers have a true passion for the programs that they develop and deploy. Seeing the TV spot you developed on air, the coupon you helped to create in the local circular, or the redesigned website finally go up can be highly satisfying, as can tracking what are hopefully the positive business results that these […]
Category: Business Fundamentals
Helen Buford, President & COO, Denneen & Company has Answers to your Marketing Questions
1. What advice do you have regarding effective assessment of a market? There are many keys to conducting an effective market assessment. A lot of research and investigation is required to do the fundamentals properly – evaluating historic category trends, projecting future category growth (which can be a challenge if data is limited for niche or […]
4 Tips to Make the Most of Strategic Planning
Strategic planning is a business activity that has major implications for an organization’s growth, given that it is the bridge between an organization’s high-level business strategy (e.g. vision, mission, over-arching strategy) and its annual financial planning activities. Without it, an organization is at risk of under-delivering on its vision and growth potential, as well as […]
Ronnie’s: Are You Lovin’ It?
Written by Chris Fan & Jacob Romansky Brand elasticity has its limitations, and McDonald’s might be stretching theirs beyond its zone of believability. McDonald’s has introduced a number of changes in its international stores that indicate a departure from its traditional brand positioning. In the UK, it launched a pilot program to introduce its new […]
Infographic: Guiding Principles of Effective Strategic Planning
This infographic is based on the Denneen & Company article: The Guiding Principles of Effective Strategic Planning.
How to Grow By Diversifying Your Business
For companies and brands that seek growth, the topic of growth through diversification will eventually arise. Imagine an apparel brand that sees opportunity in a new category. Or a restaurant chain that is eyeing a new geography. Or a brick-and-mortar retailer that is thinking about selling its goods online. All of these companies are considering […]
Infographic: The 3 P’s of Generating Strategic Insights
This infographic is based on the Denneen & Company article: Strategic Insights Over Big Data.
Infographic: Business Megatrends Through 2030
This infographic is based on the Denneen & Company article, Megatrends Through 2030 – And How To Position Your Business For Growth.
Infographic: Designing Effective KPIs
This infographic is based on the Denneen & Company article, Designing Effective KPIs.
What is Health Care Consumerism?
One hears a lot these days about the trend of “Consumerism” in health care. The term has become so broadly applied, in my mind, that it makes me wonder whether anyone really knows what it means. As a classically trained consumer packaged goods marketer who works in health care, I am particularly sensitive to the […]
